Digital Marketing Market Hits USD 780 billion in 2023, Charts Course for 11.1% CAGR Soar Until 2030

How big is the Global Digital Marketing market?

According to MarkNtel Advisors study, The Global Digital Marketing Market size was valued at around USD 780 billion in 2023 and is estimated to grow at a CAGR of about 11.1% during the forecast period, i.e., 2024-30.

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Global Digital Marketing Market Trend:

Increasing Inclination of End-User Industries Towards Influencer Marketing– Currently, there has been an upward trend in the usage of social media platforms by Gen Z & millennials. The individuals usually watch content such as parody videos, songs, and others delivered by their favorite influencers. For instance, in 2023, Khaby Lame was recognized as one of the leading influencers on social media platforms like TikTok & Instagram. By considering influencer marketing as a great strategic marketing process, the organizations are collaborating with these artists to promote the company’s latest products on their social media platforms so that the products catch the attention of millions of individuals who follow that particular influencer. Hence, the growing inclination of organizations toward online influencer marketing is amplifying the Global Digital Marketing Market.

Leading Companies in the Global Digital Marketing market:

Cuker
Disruptive Advertising
Ignite Visibility
Location3Media
PB & J Promotion LLC
Split Reef LLC
Thrive Internet
Marketing Agency
Top Spot Internet Marketing
Web FX
Web Net Creatives
Foxy Moron
Act-on Software, Inc.
Active Campaign, Inc.
Acquia Inc.
9thCO Inc.
GH Digital Media Pvt Ltd
NP Digital India, etc

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Global Digital Marketing Market Segmentation:

By Digital Channel

E-Mail Marketing - Market Size & Forecast 2019-2030F, USD Million
Search Engine Optimization (SEO) - Market Size & Forecast 2019-2030F, USD Million
Interactive Consumer Website- Market Size & Forecast 2019-2030F, USD Million
Online Display Advertising - Market Size & Forecast 2019-2030F, USD Million
Blogging and Podcasting- Market Size & Forecast 2019-2030F, USD Million
Social Networking Market - Market Size & Forecast 2019-2030F, USD Million
Mobile Marketing – Market Size & Forecast 2019-2030F, USD Million
Viral Marketing - Market Size & Forecast 2019-2030F, USD Million
Digital OOH Media - Market Size & Forecast 2019-2030F, USD Million
Online Video Marketing- Market Size & Forecast 2019-2030F, USD Million
Others (Content Marketing, Affiliate Marketing, etc.) - Market Size & Forecast 2019-2030F, USD Million

Social Networking marketing emerged as the leading digital channel among others and is presumed to account for the potential share of the Digital Marketing Market.

By End Users

Retail & E-Commerce- Market Size & Forecast 2019-2030F, USD Million
Automotive- Market Size & Forecast 2019-2030F, USD Million
IT & Telecom - Market Size & Forecast 2019-2030F, USD Million
Government- Market Size & Forecast 2019-2030F, USD Million
Banking, Financial Services and Insurance (BFSI)- Market Size & Forecast 2019-2030F, USD Million
Healthcare- Market Size & Forecast 2019-2030F, USD Million
Media and Entertainment- Market Size & Forecast 2019-2030F, USD Million
Others (Education, Food & Beverage, etc.)- Market Size & Forecast 2019-2030F, USD Million

By Organization Size

Small & Medium- Market Size & Forecast 2019-2030F, USD Million
Large- Market Size & Forecast 2019-2030F, USD Million

Regional/ Countries Insight:

North America
South America
Europe
The Middle East & Africa
Asia-Pacific

North America holds a significant market share in the Global Digital Marketing market due to the prevalence of several end-user industries in the region.

Note: Should you require specific information beyond the current scope of the report, we are prepared to furnish it as part of our customization services.

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About MarkNtel Advisors:

MarkNtel Advisors is a leading consulting, data analytics, and market research company that provides an extensive range of strategic reports on diverse industry verticals. We being a qualitative & quantitative research company, strive to deliver data to a substantial & varied client base, including multinational corporations, financial institutions, governments, and individuals, among others.

We have our existence across the market for many years and have conducted multi-industry research across 80+ countries, spreading our reach across numerous regions like America, Asia-Pacific, Europe, the Middle East & Africa, etc., and many countries across the regional scale, namely, the US, India, the Netherlands, Saudi Arabia, the UAE, Brazil, and several others.